If you follow me on social you may have seen I was recently in London with ASOS – I was very excited to attend their Beauty Confidence Chat in collaboration with the latest ‘Come Together’ issue of ASOS magazine.
We were told to expect discussions on issues of identity, diversity, beauty confidence, and the changing face of the beauty industry. As well as live demos on summer beauty trends and a preview of the latest beauty and grooming collections at ASOS.
Well as you can probably imagine I was absolutely thrilled to be invited to such a fantastic sounding event! I absolutely love ASOS and apart from their ever expanding beauty range, I pick up 90% of my clothes and accessories from there too. So I instantly replied with a YES!
When we arrived at the venue, which was a photography studio, the first thing I noticed was rows of desks set up like beauty workstations – each with its own mirror, makeup set, accessories and brushes. We grabbed some drinks and took out places for the chat…
The chat was hosted by ASOS and included three of the models featured in the above ‘Someone Like You’ spread in the latest edition of ASOS magazine. We met Coral, Ash and Jordan, and they spoke about their heritage, background, and individual style, as well as their opinions on the modelling and beauty industry. It was so interesting to hear, and I love the fact that ASOS are championing diversity in across both fashion and beauty on their site.
What I learned from the event is that ASOS are supportive and inclusive of everyone, no matter your gender, ethnicity, age or background. I love ASOS’ attitude, and that they’re encouraging the use of creative makeup as an expression of your personality – it’s all about how it makes you FEEL. If you feel fab wearing blue lipstick, then do it, if applying green sparkly eyeshadow makes you feel happy and confident, then go for it!
I loved practicing some of the makeup looks we were taught, and spent most of the afternoon with amazing iridescent glitter on my face – I definitely don’t wear glitter enough!
I feel very inspired now to be more experimental and creative with my makeup – I’m planning to share some makeup looks on my upcoming Youtube channel, so keep an eye out for the launch which will hopefully be in the next month or so.
Going back to ASOS now – if you shop their beauty section, you may have noticed more recently that they now show hand swatches on site – which really is handy (see what I did there). And they’re also starting to roll out mini demo videos of beauty products too – so you can get a better idea of how to apply and use products that may be a bit more involved, such as certain skincare products and devices. I think this is such a fantastic and innovative idea, as well as being really helpful for customers.
I can’t thank ASOS enough for putting on such a fantastic day, as well as their amazing generosity. Hopefully this will be the first of many more ASOS Beauty events to come!
I hope you enjoyed my post xxx