Well it looks like the peeps at H&M have been busy little bees lately. First they launch , (I have apparently, been living under a rock for a while because I hadn’t actually heard of this until recently) This store is, completely tres chic. I don’t think I could actually love it more. The styling and photography are innovative and really maximise the products potential; I find myself looking through the site piecing together imaginary outfits with accessories and bags, more so than I do with any other online store. The jewellery is one of my favourite departments on the site, I love the simple shapes, and bold, sculptural styles.
Rhinestone Ring, £12
Twin Chain Bracelet, £10
Pendant Bracelet, £17
Next we have the H&M Conscious Collection. This collection is part of H&M’s work towards a more sustainable future in fashion. This year’s collection is at the forefront of both fashion and sustainability and inspired by delicate floral prints and soft shades of green for spring. I particularly like the new Conscious Exclusive partywear range, which will be launched later this spring. This collection focusses on glamorous partywear in muted pastel shades.
Read more about the collection .
Next we have the H&M New Icons Collection. This collection was created based on the street style of models , , and . I’m really looking forward to this collection, described as a 20-item capsule collection of fashion essentials, the range comprises a mixture of influences – taken from the individual styles of each girl – allowing shoppers to create their own model-off-duty look.
And finally, of course, Beyonce for H&M!! We’ve had Rihanna for River Island so it only makes sense for H&M to follow suit and pull out the Beyonce trump card! I was quite disappointed by the Rihanna collection, so hopefully Beyonce’s collection will be a bit more bootylicious!! 😀