Beauty: NEW ASOS Own Brand Makeup Collection

Hi Guys!

ASOS have been going for years now, and I’ve been a fan from the very beginning (remember when it was As Seen On Screen, anyone?) So I’m truly excited that they’ve now, finally brought out their own range of makeup…

The ASOS beauty collection contains pretty much everything you could want or need in terms of colour makeup (there are no bases such as foundations and primers included in the collection at the moment) Also, the majority of products are priced at well under £10, with the exception of the Eyeshadow Palette which is still very reasonable at £12.00.

The ethos of the collection is simply fun – there are no rules or limits. The products are straightforward, with cute packaging. There’s no supersonic ingredients here, no anti-ageing, anti-wrinkle, plump this, hide that, this is just straightforward no-frills colour makeup, for anyone and everyone to use as they please – which I LOVE.

Experience a more playful reality with the new ASOS Make-Up collection. It’s time for a new perspective on beauty, free from rules, limits and stereotypes. Express another side of yourself every day with our vibrant matte lipsticks, contouring palettes and shimmery eyeshadows.

Starting with complexion products, I have the  (£8.50) – which are currently available in two colours, Boast and BulletProof. Both are medium shades which will suit both light and medium skin tones. Shade Boast is more golden toned with a very slight touch of golden shimmer, and Bulletproof has a slightly more reddish tone, with a matte finish. Both are incredibly soft and easy to buff into the skin – I like Boast especially as the golden tone really makes my skin look warm and glowy.

And I also have two of the (£8.00) – these are also currently available in two shades, Acceptance, which is a matte rose pink, and Unbothered which is a light creamy peach with more of a satin finish. Though both are nice, I found Acceptance to have a slightly stiffer formula, with Unbothered being easier to apply and blend. I hope ASOS will be bringing out more shades as I’m personally a big fan of more peachy / coral toned blushers.

Next I have the (£9.00) – again two shades are currently available, Tenacious and Flawed. Tenacious is the lighter shade, giving a lovely champagne glow, and Flawed is a golden bronze, perfect for deeper skin tones. Both give the skin a really nice glowy highlight that you can easily blend out for a natural look. I really like the smooth creamy formula, and the twist up stick applicator means you can directly apply to the face and blend in with a finger – easy!

I also have one of the (£6.50) – these nifty little pots contain a wax under the lid, which you apply to the skin first as an adhesive for your glitter, then you unscrew underneath to reveal your pot of loose glitter. I have shade Nonchalant, which is a lilac glitter with blue and green reflects. This glitter can be used on your face, body, nails and hair, and I must admit I was a bit unsure about the wax at first, but after trying it out it really does a great job of keeping the glitter in place.

For pencils, I have two eyeliners and two lipliners. The  (£5.00) come in two shades, Pushy and Grounded. Pushy is an intense matte black, and Grounded is a metallic chocolate brown. Both give creamy intense colour, which literally won’t move once they’re applied – and they also come with an in-built sharpener at the base of pencil which is awesome!

The (£5.00) are pretty similar, there are three shades available of which I have two, 1/2 Full, a bright red, and Sturdy which is a nude beige. In the same style as the eyeliners, they have a fine tip and come with a handy sharpener in the base of the pencil. The texture of the pencils is smooth and easy to apply without any dragging, and they’re also smudge proof.

Next the (£12.00) – there are four available at the moment, all in fairly muted, neutral tones. I have Strong, which is a palette of cool, smokey eyeshadows, including four shimmer and two matte shades. There’s not really too much you can say about this except the shadows are really nice, well pigmented and soft enough to apply well, but not so soft that you get fall out. This is a fab little palette, and small enough to pop in your handbag which is aways a point for me!

And I have to say I’m really loving the (£6.00) – I have shade Vigilant, which is a true gold with a metallic finish. It has a fine brush for detailed application (I just want to note that I’ve applied it quite thickly on my hand swatch above) and dries down to a high shine metallic finish that doesn’t budge.

I also have the  (£8.00, not shown) – this comes in one shade, Bossy which is a rich black colour. I have to say though the formula seemed good (not clumpy, coated well etc) I found the brush to be too big! The brush on this mascara is pretty massive, and too big for my stumpy little lashes unfortunately. If you’re a fan of a large mascara brush though, this could be perfect for you.

On to  (£7.00) now – ASOS have a selection of shades available in both Matte and Satin finishes. Above I have –

  • A Game – a matte orange red shade
  • Owned – an intense true red with a satin finish
  • Steely – a matte peachy pink
  • Out There – a matte bright orange

You can see by my swatches that the pigmentation is very impressive, both finishes give true, intense colour, as well as fantastic coverage. I’m now in love with Owned, it’s just such a beautiful shade, and the satin finish is super creamy and comfortable to wear. This is definitely my favourite!

And lastly the  (£7.00) – currently there are four shades available on the site, of which I have three. Prove It is the most gorgeous intense bright red shade, Overqualified is a pretty nude pink, and Immersed is a nude griege. The formula is thick and moussey, and not runny or liquid in any way. They dry down really quickly and leave lips with a super pigmented matte finish that lasts for hours.

Overall I’m incredibly impressed with the ASOS Makeup collection – apart from a couple of personal quibbles, everything really is fantastic. From the packaging to the formulas, ASOS really have hit the mark with these products – and with the price point being so reasonable too, they’re definitely worth checking out. If you’d like any further info or swatches (as I didn’t manage to include all of them) please just shout and I’ll be happy to help.

The above products are all available now exclusively at .

I hope you enjoyed my post xxx

This post contains press samples



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